Footfall Reports

The Town and Place AI Reports provide a detailed insight into visitor behaviour, local economic activity and the performance of individual towns and destinations across Shropshire. Using data and AI-powered analysis, the reports help us understand how people interact with a place, identify visitor trends, assess the local visitor economy and highlight opportunities for growth. They provide valuable evidence to support tourism planning, destination marketing and investment decisions, helping local authorities, businesses and destination partners make more informed decisions about how to attract visitors, encourage longer stays and maximise the economic benefits of tourism.